Data-Driven Design
Client: Harris & Wilde
Challenge:
Create a captivating animation showcasing the client's data-driven advertising for targeted sales.
Solution:
I envisioned data as a dynamic particle system, driving the narrative and visually representing the power of data analysis. Simple, elegant circles combined with a sophisticated soundtrack and concise text resulted in a high-end animation that resonated with both sophistication and simplicity.
Impact:
This approach effectively communicated the client's data-driven approach to advertising, highlighting its ability to generate targeted sales with a touch of elegance. So, the next time you see an ad that feels eerily relevant or perfectly timed, remember – it might just be the result of a little data dance behind the scenes!
