Understanding Our Biases
Client: Microbiology Society & Thinklab
Challenge:
To create an engaging animation that raises awareness about unconscious bias in the workplace and its impact on decision-making.
Solution:
I developed a fun and energetic animation featuring relatable characters alongside a one-eyed creature as a metaphor for bias.
Impact:
This approach effectively communicated the client's data-driven approach to advertising, highlighting its ability to generate targeted sales with a touch of elegance. So, the next time you see an ad that feels eerily relevant or perfectly timed, remember – it might just be the result of a little data dance behind the scenes!
