Challenge
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To create an engaging animation that raises awareness about unconscious bias in the workplace and its impact on decision-making.
Solution
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The animation adopts a clean and minimal aesthetic, using flat design elements with bold, saturated colors and simple geometric shapes. This style is modern and accessible, making complex or sensitive topics—like bias—feel more approachable and less intimidating.
Flat Design with Subtle Depth: Although primarily flat, the design incorporates slight layering and overlapping elements (e.g., the orange circle, leaves, and magnifying glass), adding visual interest without complicating the scene.
Hand-drawn Character Feel: The characters are stylized with soft curves, exaggerated features (e.g., pink cheeks, simplified limbs), and expressive poses, which help communicate emotion and internal conflict without needing dialogue or detailed facial animation.
The character design is intentionally neutral and stylized, making it easier for a broad audience to relate without focusing on specific identities.
Simplified Human Forms: This makes the character more symbolic—representing "anyone" in a workplace environment.
Facial Expression & Body Language: The character scratching their head and holding a magnifying glass reflects self-reflection and doubt, key emotional cues in understanding personal biases.
Outfit and Accessories: The geometric patterned shirt adds a creative, informal touch—suitable for a modern, diverse workplace setting.
The text uses clear, professional typography, animated to appear at key moments for emphasis.
Voice and Tone: The message beneath the character—“This can sometimes be as a result of attempting to validate our own self-worth”—indicates the animation’s tone is thoughtful, reflective, and empathetic, aiming to inform without blaming.
Impact
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The overall style strikes a balance between serious subject matter and a visually engaging, accessible delivery. By using illustrative storytelling, the animation helps viewers:
Recognize their own biases in a non-judgmental way
Understand how these biases affect decisions in the workplace
Reflect on how to address and reduce them over time
Delivery
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Breakdown
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