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Mishergas
Mishergas is tackling a major environmental challenge: used tire waste. Their innovative approach utilizes eco-industrial technologies to transform tires into valuable resources, creating a sustainable and profitable business model.
I was tasked with developing a brand identity that embodies Mishergas's commitment to environmental responsibility and economic viability. By incorporating a recycling symbol and tire imagery, I crafted a logo that visually communicates their core mission.
Leveraging the logo's arrow element, I designed a graphic symbol that serves as a navigational tool throughout the brand identity, guiding users through the website.
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/f0e31123-1bec-4e66-80d4-78a13fe6c1c8_rw_1920.png?h=aca37dda334fd4ca3be84da8fc5c0dee)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/fdd121c9-c256-4e77-b174-61f8e206a1cb_rw_1920.jpg?h=9526e862432f4a3dfe8cf7e118bd95bf)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/ff4ad627-3d0c-4a1d-aa95-ae17d1772ca9_rw_1920.png?h=49c10c936992f4721e448fece7a194a7)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/fa411b75-f280-4bdc-a183-5ec723c44a98_rw_1920.png?h=e49e81b9be7e47b7f635245369a22afd)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/4950797a-1efe-4d43-8a57-4ade21379ef1_rw_1920.png?h=5f28c043eb43503f8c76b747b52ed25e)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/85280b9e-44d1-4dd2-8c86-73e36f2cefca_rw_1920.png?h=55dee120f776c1b51b48223a7c0bea8c)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/d9902c05-1473-49ad-88b3-41ff891f1746_rw_3840.jpg?h=2dcd55b5bfd94f74c24a6a31e478ea95)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/13e08f52-d02d-4b71-bb4d-fef20b3e84e5_rw_1920.png?h=499502232653899635ca6b8369c209e0)
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/46bfc0bf-4a7d-4284-bcdb-72cea21980ec_rw_1920.jpg?h=75e56f516cc5d8641e09524c68abd2d9)
Website Design
The website's central design element is a flowing line that culminates in an arrow. This visual metaphor reflects the journey of tire recycling, guiding viewers through the website's content. The line serves a dual purpose: both a navigational tool and a core brand graphic. Its continuous nature evokes the transformation of used tires into valuable resources, mirroring the product's own circular journey.
![](https://cdn.myportfolio.com/db95267e-6d3b-47ac-8836-63383efc0d22/40b68524-920b-4159-a15a-e4a24d30d14d_rw_1920.jpg?h=916b35ad8f155af869da0d49e90eff84)