Engineered for high-performance, SoundBase™ acoustic underlays significantly reduce both impact and airborne sound. Providing apartments, hotels, education facilities, public spaces, and commercial developments with exceptional sound insulation. 
The brand identity I created centres on the product's sound-reducing properties. I cleverly leveraged the "dB" symbol, signifying decibels, and extended its tail to visually represent the underlay acoustic layer itself. This graphic device became the centrepiece, allowing for easy differentiation between the three product offerings. By incorporating three distinct and contrasting colors, I ensured each product had a unique and instantly recognisable visual identity.

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